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UX strategy

Make the complex feel clear.

UX strategy connects what people need with what your business needs to accomplish. Wicked Oni helps teams understand complicated journeys, set priorities, and turn that insight into interfaces people can use with confidence.

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When this work helps.

  • A product with workflows that users struggle to understand.
  • A team planning a redesign and needing a clearer direction before visual design.
  • An organization growing a product, platform, or design system across teams.

Our approach

From question to direction.

  1. 01

    Listen and learn

    We gather the context behind the product: user needs, business goals, existing constraints, and the decisions the experience needs to support.

  2. 02

    Find the friction

    We look at where information, navigation, or interaction gets in the way and identify the questions that need answers before design moves forward.

  3. 03

    Design a direction

    We translate the findings into a clearer structure and interface direction that your team can review, refine, and carry into delivery.

What the work can include.

Every engagement is scoped around the problem. We agree on the specific deliverables before work begins.

  • Discovery and a shared definition of the problem
  • Journey, flow, or information structure appropriate to the scope
  • Wireframes or interface concepts for key decisions
  • Recommendations for a more consistent, scalable experience

How is UX strategy different from visual design?

UX strategy focuses on who uses an experience, what they need to do, and where the current path creates friction. Visual design then gives that structure a clear, distinctive expression. The two often work together in the same engagement.

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The right work starts with a clear conversation.

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